Thursday, 22 March 2012

I Like... Company / Restyled, Revamped, Reprogammed


Five reasons to become a Company magazine convert, like myself, and forget other women’s titles which themselves forget that a young, 20-something market exists.

1) Their matte makeover
Matte is the new glossy in the printing world. Fact.

2) Cover Girls
They put likable, high achieving women on the cover. Their cover faces of choice since the magazine’s redesign have been Florence Welch, Zooey Deschanel and, umm, Alexa Chung. Two out of three ain’t bad.

3) Within-your-means Fashion
Did you know that girls who are in their late teens to early twenties are largely in full-time or part-time education, or a low pay packet job (intern positions etc)? Don’t feel bad if you don’t as most magazines aimed at these girls don’t know either so they fill their pages with unobtainable fashion. Company however seek out affordable luxury but manage to avoid the dodgy terrain of cheap-and-cheerful. Please see Exhibit A for evidence of their fashion savvy.

Exhibit A


4) Careers Advice
Believe it or not, there is a correlation between the regularity with which girls buy fashion magazines and their interest in the creative and media jobs market. Once again, who knew? So it’s pretty satisfying to pick up a magazine that talks to young women in creative jobs within fashion, media, design and music, talking to them about important stuff like how they landed jobs and, more important stuff like what they wear to work. It makes a refreshing change from the frequent page space given to stories about destitute graduates with first class degrees and zero prospects in amongst articles that tell you whatever bag you’re carrying is the wrong one and interviews with spoit heiresses (I’m looking squarely at you, Grazia).

5) Beautiful Beauty
Beauty pages should be stuffed with products and choice, not rules and regulations which dictate that your skin must have X finish, your pony tail should be precisely X centimetres between the nape of your neck and the crown, or recommend serums that cost more than a month’s worth of food shopping. Instead, they should be fun and frivolous, as in the grand scheme of things, cosmetics are pretty superfluous. Please see Exhibits B and C as to what “fun and frivolous” beauty articles look like.

Exhibit B

Exhibit C

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